How Smart Freelance Content Writer Earns More Power and Success

How Smart Freelance Content Writer Earns More Power and Success

Freelance Content Writers are not all free. To earn more, they need to write more. As a Freelancer, sometimes they are between Gigs and wonder where and when their next high-paying job will appear. To solve this dilemma, read on.

In this article you will learn

  • How to earn consistently using a Prospecting Strategy (9f);
  • How to convert ‘downtime’ to Power time by enhancing your own Portfolio (3 in TOC);
  • How to earn more by creating content at all stages of the Customer Value Journey (5 in TOC) and
  • How to Become Eligible for Bigger Bonuses when you show ROI and Exceed Expectations … and much more.
Freelance-Content-Writer-pic

Freelance Content Writer Table of Contents (TOC)

1. Freelance Content Writer Environment  

All Effective Marketing Strategies need Freelance Content Writers; 7 Ps of Marketing Mix, Content Marketing Anatomy, 5 Laws of Content Marketing

2. How to Start as a Freelance Content Writer

Kinds of Freelance Content Writer Jobs; Skills of a Freelance Content Writer; Difference between Content writing and CopyWriting

3. 9 Activities to Build Portfolio of a Freelance Content Writer

4. How much do Freelance Content Writers Earn

5. How to Earn More as A Freelance Content Writer

                Full Customer Value Journey, How Content Writers Increase Sales, Content Audit

6. Summary

7. Additional Reading

1. FREELANCE CONTENT WRITER ENVIRONMENT

Today readers are highly distracted, their interests are myriad and their focus abysmal.

The infographic “The most effective Marketing Strategies” bears testimony to this.

Freelance-Content-Writer-Most-Effective-Marketing-Strategies

7 Ps of the Marketing Mix

Freelance-Content-Writer-7Ps -Marketing-Mix

A Freelance Content Writer must know the 7 Ps of the Marketing Mix. They are:
Physical Environment,
Promotion (special offers, ads, free trials, gifts, compilation/bundles, joint ventures),
People (employees, management, culture, customer service),
Processes,
Product,
Place (Retail, internet, direct sales, peers, multi-channel, social media), and Price.

The Anatomy of Great Content Marketing

Freelance-Content-Writer-Anatomy-Content-Writing
Freelance-Content-Writer-Anatomy-of-Digital-Content-Marketing

Another version: Visual.ly

5 Laws of Content Writing

  1. Content is No Longer a Suggestion – it’s a Necessity: Content is the only way to engage your audience at every step of the customer journey. Marketers need to create amazing content that is sharable, hilarious, emotional, entertaining.
  2. Data and Measurement Are Crucial to Content Success: It’s essential to have a solid measurement framework in place so that you can try new ideas and find out if your content is working.
  3. Authenticity Never Goes Out of Style:
  4. ROI is Crucial – But Don’t Let It Kill Something Good: While measurement is crucial, don’t kill an idea that you know is a winner from the start just because you can’t predict its success. Marketers need to try a variety of messages and products.
  5. The Future of Marketing is Personal: New marketing tools are opening up a wealth of possibilities to reach consumers. Better understanding their needs and motivations will help you provide a personalized, comprehensive experience. ~ Business2Community.com

2. HOW TO START AS A FREELANCE CONTENT WRITER

a. Freelance Content Writer Jobs

Freelance-Content-Writer-Freelance-Writing-Jobs
Freelance-Content-Writer-Content-Types

b.Skills of a Freelance Content Writer

Writing Skills to master: Creating easy-to-read content, making complex topics simple, writing great transitions, crafting interesting conclusions, Selecting the best vocabulary words within a specific context, developing an attention-grabbing opener, using the correct style. 7 Types of Content writing are Microcontent, Story Telling, News writing, Conversion Copywriting, Reader-centred copywriting, Lifestyle Writing. Influencer Writing.

Freelance-Content-Writer-Writing-Skills

Difference between Content Writing and Copywriting

Freelance-Content-Writer-Content-Writer-or-CopyWriter

CopyWriter: Copywriting is the act or occupation of writing text to advertise or other forms … The copywriter writes a copy or script for an advertisement, based on information got from a client. A copywriter is a writer, and what they write appears on ads, websites, product packaging, social media posts, gif, videos, and any kind of marketing material you can think of. The key differentiator, in copywriting, is that copywriters take what they are told (from a client or brand) and present it freshly—with the goal of making it concise, persuasive, informative, and interesting.

Content Writer: Content writers are sometimes called Web content writers, SEO content writers, or content specialists… It’s about strategic writing for content marketing. Content marketing is crucial to build awareness about and interest in your brand and to prove its trustworthiness and value to your audience. Someone has to write that magical content—that’s me. Content writers think about the whole puzzle and the individual piece of copy—how the keywords need to fit, which buyer personas are being targeted, how it will be shared and translated to social, even how to make it evergreen content that stands the test of time. We dream up original content ourselves… using a content strategy, a content calendar, and a bunch of sexy spreadsheets. ~ Pam Berg 

Content writing is planning, writing, and editing web content, typically for digital marketing. It can include writing blog posts and articles, scripts for videos and podcasts, and content for specific social media platforms, such as Twitter. ~ Backlinko.com

The difference is in Time frame: The point of a piece of copywriting is to persuade you to act right away. Copywriting projects have a straightforward aim: get the reader to act immediately. Because of that urgency and focus, successful copywriting projects speak directly to one single need. How does your offer solve that one problem for the reader–and solve it now? This kind of persuasive writing is typical of sales pages, ads, direct mail, sales letters, sales emails, and appeal letters. In terms of mechanics, your copywriting project must have a clear call to action. Effective copywriting tells the reader exactly what to do to fix her “problem” and then makes it easy for her to do so.  

The point of a piece of content writing is to persuade you to continue to engage over time. The point is to build a long-term relationship. That’s why effective content writing is conversational and useful. Like copywriting, content writing projects speak directly to a reader’s needs, wants, and feelings and provides a way to solve the problem. The response can be now or later. (That’s why copywriting is considered a subset of content writing.)

But in both cases, the goal is persuasion. ~ nonprofitcopywriter.com

Freelance-Content-Writer-170905-berg-rottner-infographic

Non-writing Skills: Time Management, Communication and People Skills (speak slowly, think and plan before you speak, plan before you commit), Business Skills (phone, email, calendar, agreements, accounting, Invoices, Income and Expense Tracking), Software Usage Skills (office software, formatting, file conversion, file backup, file sharing), Design & Media Skills (find images, choose images, format images), Digital Marketing Skills (Overview idea of basics of 10 Digital Skills and 10 Digital Arena), Awareness of User Psychology and User Experience (UX), T shaped and V-shaped skills.

Freelance-Content-Writer-T-shaped-marketer
Freelance-Content-Writer-T-shaped-Marketer-to-V-Shaped-Marketer

c. 9 Consistent Activities to Build Portfolio for Freelance Content Writer

  1. Write Daily: (31-day Blog challenge): Tool: writingstreak.io
  2. Read a book a week, subscribe to newsletters on writing: Maintain an organized Swipe file
  3. Take a writing class, free email course, free webinars, online courses, workshops
    1. Weekend Writers Workshop by Sanjay Shenoy
    1. Writers Bloc by Sanjay Shenoy
    1. HIIT SEO by Sanjay Shenoy
  4. Study direct email masters: create your swipe files
  5. Ask a mentor for a critique: a writing buddy, an accountability partner, a reviewer
  6. Write for own self, and/or for free
Freelance-Content-Writer-31-Day-Blog-Challenge

Research on One Niche, Ideal Customer, Address the needs, fulfill the wants, desires, dreams, and hopes of your ideal customer. Write regularly. Once a week share the links to your blog posts, Ad content, and your creative writings with your email list. Ask for their honest feedback and suggestions to improve.
Do the same for your Clients: in their Niche and for their end customer. Write for free and request testimonials, 5-star ratings on Trust Pilot or Google My Business, comments on your blog.

Freelance-Content-Writer-Ideal-Customer

7. 30 Needs of the End Customers: Have you Addressed them all

Customers want and need that the product and/or services they purchase fulfils one, a combination or all of the following 30 pain points and/or desires:

Freelance-Content-Writer-30-Customer-Needs



Functional Needs: Reduces effort; Avoids hassle, Reduces Cost, Good Quality, Lots of Variety, Sensory appeal, Informative; Saves time, Simplifies, Makes Money; Reduces risk; Organizes thru bonding, Organizes, Connects.

Emotional Needs: Wellness improves, Has Therapeutic value, provides Fun / Entertainment, Improves Attractiveness, Provides Access; Reduces anxiety, Rewards me, Nostalgia, Good pleasing Design / Aesthetics, Badge of Recognition and Honour.

Life Changing Needs: Provides Hope, Self-Actualization, Motivation,

Social Impact: Self transcendence through Service




8. The Story Triangle

Freelance-Content-Writer-Story-Triangle
Freelance-Content-Writer-Belly-Loss-Workshop-Story-Triangle

Lead your Ideal Customers’ from Known and Unknown Pain to Desired and Unexpected Gains. Stretch, Highlight, and make the customer feel the GAP between the Current Reality and the Desired States, Show them how your Product/ Services will bridge the Gap.

9. Build a Portfolio as Freelance Content Writer–The Process

9a. Creative Design Process of a Freelance Content Writer

Freelance-Content-Writer-Creative-Design-Process

Courtesy: Venngage.com Infographics

9b. Content Marketing Editorial Calendar

A content marketing editorial calendar is essentially a planning document that gives your team a plan of attack. Like a traditional editorial calendar, it gives you a bird’s-eye view of what is going on. However, it should be expanded to fit all the different marketing team channels. Overall, it should:

  • Provide a place to generate post ideas and key topics.
    • Assign writing and other editorial tasks to key members of your team.
    • Create a publishing schedule that helps you maintain a consistent presence.
    • Allow you to make in-process adjustments with drag-and-drop ease.
    • Visualize your marketing strategy in a way that everyone can understand.
    • Act as a communication point to team members.

A content marketing editorial calendar gives you and your team a framework for building trust with your audience. In part, it is a strategic marketing tool, but it’s also a place to keep your team organized and on top of things.

9c. Content Outline in 5 Easy Simple Steps

  • Determine your working title
    • Brainstorm the main takeaways
    • Organize takeaways into broader categories
    • Add missing takeaways: add multi-media content like pictures (approx. 1 per every 200 words)
    • Polish your content outline
    • Bonus step: include additional reading, tools to use links ~ Coschedule.com

9d. Build a website, Blog and post.

There are 36 types of blog articles. Plan to create a sample of each type of article that you wish to apply as a freelance writer. Even if you wish to outsource your content to some other freelancer, it is recommended that you have a sample to show what type of content you want to be created. We can categorize the 36 types of articles into 8:

  • Stories {first person features; partner stories; program/project stories; Update stories (1 year later stories); Program growth stories; Staff stories; Recent events stories}.
  • About Us {Introductions: new programs, new staff, new partners; volunteer profiles, board member profiles, Staff Profiles, Donor Profiles}
  • Events {Previews of Upcoming events, Past Event Images, Milestones},
  • News {In the News clippings, articles published by renowned journals; Staff News, Media References}
  • Testimonials, Customer Feedback, Reviews, case histories.
  • Shareholder info: President / CEO messages, Financial Updates, Statistics, and Facts,
  •  Tips, Videos, FAQs, User Guides, Lead Generation Magnets {Free email courses, Free Checklists, Free eBooks, S&H books}
  • Related Blog posts and articles

9e. Content Development

Plan a content calendar for 90 days or 6 months: For every topic, you write on create a version for each Social media platform, for your website/blog and create multi-media content as seen in 10 Delightful Reasons Freelance Content Creators Dazzle and Dance

Freelance-Content-Writer-Content-Development
  • What to Look for When Hiring a Freelancer: Check the rating and reviews; Ask for a portfolio or samples; Watch out for excellent communication skills; Check rates; Start a trial; check the attitude

9f. Implement a prospecting strategy: Local, Social Media, Network

Freelance-Content-Writer-B2B-Prospecting

9g. Improve your style, enhance your writing skills daily

  • Writing great content: How to write original content: Find the Purpose behind Writing; Personalize it for your ideal customer; tell a story, share statistics and facts, use metaphors, idioms, powerful and emotional words; sensory words; ask your audience what they want to read about; write catchy headlines, showcase comparisons, use strong vocabulary.
Freelance-Content-Writer-16-Genius-Questions-Blog

Courtesy: What to Blog About When You Don’t Know What to Blog About

4. HOW MUCH DO FREELANCE CONTENT WRITERS EARN

Freelance-Content-Writer-Common-Ways-to-Pay

About the ClearVoice 2016 Survey: ClearVoice surveyed 500+ freelance writers about their experience and pay. Participation in the survey was voluntary and not paid. As with any survey, the results reflect the reporting of the participants and could give different results with a fresh set of participants. Among the participants, 78% were Female and 22% Male. The experience was the same across both females and males. The amounts paid per word or per hour were independent of gender.

Freelance-Content-Writer-Pay-Survey-Experience
Freelance-Content-Writer-Survey-Pay-Per-Word
Freelance-Content-Writer-Pay-Per-Hour

Other sources of payment information are:

How Much Do Freelance Writers Really Get Paid (And How to Increase Your Rates) (leavingworkbehind.com) says:

Freelance-Content-Writer-LeavingWorkBehind.com

How to Set Your Freelance Writing Rates | FreelanceWriting.com says:

Freelance-Content-Writer-FreelanceWriting.com

5. HOW TO EARN MORE AS A FREELANCE CONTENT WRITER

If you want prospective clients to take you seriously, you need to do these 5 things:

  • You need a website that lists your rates;
  • You need to be consistent with your rates;
  • You need to collect a retainer upfront before you start. Metrics Before and After help highlight the effectiveness of Freelance Content Writer’s deliverables.
  • You need to have the expertise to write for any stage (ToFu, MoFu, or BoFu) of the Customer Value Journey
  • You must be able to persuade the client to adhere to John McCrory’s Content Audit Template and Kill existing content, Reduce or Eliminate what the client wants to say, and Focus only on what the end customer (the content user) wants, needs, and yearns for.
Freelance-Content-Writer-ToFu-MoFu-BoFu

Courtsesy: Digitalmarketer.com

Freelance-Content-Writer-How-Content-Generates-Sales
Freelance-Content-Writer-Content-audit-template

6. Summary

To earn more bargaining Power, to be well paid for the content the Freelance Content Writer creates, each point described in this article needs to be followed. Aim for a win-win-win, a win for your reader (the ideal customer of your client), a win for the client (when agreed upon Metrics are tracked and perform better than expected consistently), and a win for you the Freelance Content Writer as you are valued, you are paid for your writing services any amount you dare to ask for… and also get many unexpected bonuses and astounding testimonials from delighted clients.

Additional Reading

1. Find Your Ideal Freelance Writing Niche In 5 Simple Steps

2. How to Write a 2000 Word blog Post in 2 Hours even if you’re a Newbie

3. 4 Steps to Become a Smart Prosperous Expert

4. Increase Your Profits and Time Freedom with Outsourcing

5. A Practical Guide on How to Become a Content Writer in India

6  Content without Context is Useless | Sanjay Shenoy | TEDxCovelong

7. 10 Delightful Reasons Freelance Content Creators Dazzle and Dance

Leave a Comment

Your email address will not be published. Required fields are marked *

Exit mobile version